Overview

When developing a website, it is important to optimize the website for search engines (see our search engine optimization webpage).  In addition, it is equally important to collect and measure the success of your website using an analytic tool.

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web site usage.  This information is often used to customize your online marketing strategy. 

Website Analytics / Statistics

Google offers a free service to help you monitor web traffic.  The program is called Google Analytics.  Casey Designs will provide you with the technical support to help you establish your free Google Analytic account, insert the tracking code within your web page, and then give you a quick overview on how to monitor your website hits, keywords, and much, much more via online customize reports.  In addition, we have extensive background in developing targeted e-mail campaigns, and pay-per-click advertisements to maximize traffic results.

If you are interested in learning more about this service, please contact us.

Google Analytics

Google Analytics can help you answer these important questions: who uses your web site, when do they use it, and what do they use it for?  Google's simple, web-based administration interface is powerful enough for the system administrator, and intuitive enough for the marketing team.  This web tracking software will help you monitor your website for FREE.

Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

• In-depth traffic reports and site analysis
  • Page views
  • Unique Visitors
  • Referrers
  • Visitor Detail
  • Search Engine Referrals
  • Search Engine Keywords

.To learn more about Google Analytics, please visit their website...