An Overview of Search Engine Optimization

Author: Spencer J Casey

Fri, 10 JUN 2011 18:00:00 CST – Search Engine Optimization (SEO) begins with website analytics and tracking.   Analytics will help you isolate and analyze your website visitor’s patterns; including visits, page views, duration of visits, navigation within the website, and bounce rates. 

Analytics provides you baseline information that aides you in process of optimizing your website.  Specifically, key analytic performance indicators will help guide you in the process of improving your website layout, placement of content, navigation structure of your website, page titles, meta tags, keywords, header tags, and hyperlinks.

Search Engine Optimization is the process of continually refining your website to improve your placement within search results.  Armed with website analytics a person can develop a plan on how to increase traffic and improve your search engine listing. 

To learn more, read a few of our online articles:

Tracking website Visitors using Google Analytics – A quick overview of how to deploy Google Analytics.  A free web-based tool that provides critical information.

Organizing Website Content – An overview on developing a structured web, including appropriate use of header tags, keywords, internal hyperlinks, and keywords within your body text and images.

Optimizing Your Website for Search Engines – An overview on how to develop your page titles, meta descriptions, and keywords.

Add your website to Bing, Google, and Yahoo – A quick overview on how to register your website with search engines.

Casey Designs – Web Hosting & Development will help you establish website analytics and tracking services and can assist you in developing a more marketable website.  Contact us today…

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