http://www.caseydesigns.com/feeds.aspx Dedicated to the discussion of cutting-edge technology that will assist small business and individuals in an every changing global market. en-us Fri, 10 JUN 2011 18:00:00 CST http://www.caseydesigns.com/feeds/ Weblog Editor 2.0 scasey@caseydesigns.com (Spencer J Casey) scasey@caseydesigns.com (Spencer J Casey) Search Optimization http://www.caseydesigns.com/Feeds/SearchEngineOptimization.htm Search Engine Optimization (SEO) begins with website analytics and tracking.  Analytics will help you isolate and analyze your website visitor’s patterns; including visits, page views, duration of visits, navigation within the website, and bounce rates. Analytics provides you baseline information that aides you in process of optimizing your website. Specifically, key analytic performance indicators will help guide you in the process of improving your website layout, placement of content, navigation structure of your website, page titles, meta tags, keywords, header tags, and hyperlinks. Learn more... scasey@caseydesigns.com (Spencer J Casey) Fri, 10 JUN 2011 18:00:00 CST Search Optimization http://www.caseydesigns.com/Feeds/OrganizingStructureContent.htm When developing your website, it is critical to organize the navigation structure and content to be search engine friendly. This article highlights some important things to consider when designing your website, including defining header tags, body text, and hyperlinks within individual pages. A webmaster’s goal should be to develop a website that is logical not only to web visitors, but to search engine bots that index your website. scasey@caseydesigns.com (Spencer J Casey) Tue, 22 Jun 2010 12:00:00 CST Search Optimization http://www.caseydesigns.com/Feeds/OptimizeYourWebsite.htm What are some of the most basic things you can do to improve your website’s marketing strategy? The most inexpensive approach is to take advantage of free search engine submissions. However, you need to do some basic site preparation BEFORE a search engine robot indexes your website. Within this article you will learn how to optimize your individual web pages to improve and more accurately advertise your website. scasey@caseydesigns.com (Spencer J Casey) Tue, 22 Jun 2010 12:00:00 CST Small Business http://www.caseydesigns.com/Feeds/SharePoint.htm Microsoft SharePoint is a collaboration-software program that is especially useful for small business. SharePoint is a relatively simple, web-based tool that allows business persons to communication and share documents regardless of physical location. In particular, you can exchange documents, calendars, tasks, and much more – all online. In a nutshell, SharePoint is a quick way to setup an internal business intranet. By implementing a SharePoint portal, your company can go mobile… scasey@caseydesigns.com (Spencer J Casey) Sun, 21 Mar 2010 1:00:00 CST Small Business http://www.caseydesigns.com/Feeds/EmailPort25Problem.htm As business persons travel across the country, they jump from one Wi-Fi hot spot to another attempting to establish internet connectivity to communicate via e-mail. One of the most frustrating challenges when negotiating various hot spots is sending and receiving messages using your e-mail client. Learn how to address this common problem... scasey@caseydesigns.com (Spencer J Casey) Thu, 11 Mar 2010 09:00:00 CST Search Optimization http://www.caseydesigns.com/Feeds/AddYourWebsite.htm Once you complete the web development stage, it is important to submit your website for inclusion by manually adding your website’s URL to various popular search engines such as Bing, Google, and Yahoo. scasey@caseydesigns.com (Spencer J Casey) Sun, 24 Jan 2010 12:00:00 CST Small Business http://www.caseydesigns.com/Feeds/ITneeds.htm Small business owners are always looking for ways to maximize their productivity, reduce expenses, and improve revenue. Managing your companies IT needs is a critical component in this formula of success. In this day and age, in makes a lot of sense to partner with a technology firm that can manage all aspects of your IT needs. As a business owner, you need affordable technology that can help you achieve your mission... scasey@caseydesigns.com (Spencer J Casey) Fri, 02 Oct 2009 13:00:00 CST Marketing http://www.caseydesigns.com/Feeds/PromoteBusiness.htm When the economy trends down, it extremely important to utilize technology to stay ahead of the competition. Your business plan should include a well-designed webpage, reliable e-mail and text messaging capabilities, and an internet marketing strategy. Why? People are turning to the web for basic information, including business phone numbers, street addresses, and e-mail information. Printed business directories and newspaper ads are now being replaced with digital media. Does your business have a well-crafted comprehensive internet strategy? scasey@caseydesigns.com (Spencer J Casey) Wed, 08 Jul 2009 19:00:00 CST Search Optimization http://www.caseydesigns.com/Feeds/GoogleListing.htm A common question is how do I get my website listed on Google? Google offers web publishers several easy-to-use tools to help you share your website with others via search. The process of submitting your website is free and relatively easy. The key to a successful submission is designing and organizing your website content and Meta tags to clearly and accurately describe your website. In this article, I will highlight how to organize and submit your website to be indexed and ranked on the world’s most popular search engine. scasey@caseydesigns.com (Spencer J Casey) Sun, 07 Jun 2009 12:00:00 CST Applications http://www.caseydesigns.com/Feeds/MobileEmail.htm Cell phone providers such as Alltel, Verizon, ATT, and T-Mobile are continually modifying and improving their networks to enhance the exchange of data. With a mobile data plan and a compatible smart phone, cell phone user have the tools to quickly access the web, send and receive e-mail messages, check flight times, and update their status on twitter. As with all technology, being able to understand mobile applications and exchange e-mail while mobile is critical. Learn the basic steps necessary to become a mobile user... scasey@caseydesigns.com (Spencer J Casey) Sun, 31 May 2009 08:00:00 CST Analytics http://www.caseydesigns.com/Feeds/GoogleAnalytics.htm As a webmaster and hosting provider I am often asked, how can I monitor who is accessing my website? The answer is simple, Google Analytics, (http://www.google.com/analytics/). Google Analytics is a free, web-based tool to assist website owners who want to monitor web traffic to their respective website. The tool is an extremely effective way to not only monitor web traffic, but to begin the process of developing an online marketing campaign to promote your website. Small business owners and tech savvy individuals should consider using this service and take full advantage of this powerful analytics tool. scasey@caseydesigns.com (Spencer J Casey) Sat, 16 May 2009 08:00:00 CST Development http://www.caseydesigns.com/Feeds/RSSFeeds.htm In this day and age of information overload, a handy gadget to have on your computer or smart phone is an rss feed reader. Why? A large number of websites (news, sports, technology, hobbies, etc.) are starting to publish content using XML language. When you find a website you enjoy, you end up returning to that website time and time again for new updates and information. This is no longer necessary if the website maintains an rss feed. You can simply subscribe to the feed and set up a schedule to check the website for new content. If new information is published to the website your rss feed reader will automatically download the update to your computer or smart phone and notify you. This is an extremely useful tool for busy people. An rss feed reader allows you to stay current on relevant topics and eliminates the need to keep revisiting website for new information. Learn how this technology can benefit you… scasey@caseydesigns.com (Spencer J Casey) Fri, 1 May 2009 12:00:00 CST