Web Services &
Marketing
Casey Designs provides an array of free and
premium services. Including
search engine
optimization,
Google AdWords,
Google Analytics,
and Google
Checkout services. If you need help
marketing your website, or tracking website
visitors, we can help you setup your site and manage
an online marketing strategy.
Search Engine Optimization (Free w/
Hosting Plan)
With
nearly 85% of all web page traffic coming from
search engine listings, website owners realize that
it is important to be positioned well within the
engines. Search Engine Optimization is the key to
obtaining qualified visitors for very little cost.
- We'll establish meta-tags on
your website, and help you setup a sitemap_index.xml
file to assist search engines understand your
web's content.
- We'll help you determine the
most popular, targeted and qualified keywords
and search phrases customers use when searching
for your business.
- We'll analyze your site and
give you step-by-step instructions on how to
modify and make it search engine friendly. We
focus on your site's content, structure, meta
tags, alt tags and titles, as well as working
with you to develop effective linking
strategies.
- We'll submit your site using
each search engine's specific guidelines to
assure better placement. Without proper
submission your listing can be delayed, even
refused.
Google Adwords (Premium Service)
As
part of our commitment to offering premium services,
we want to do everything we can to help you get more
out of your ads and attract qualified prospects in
the most cost-effective manner possible. Google
AdWords makes it easy to manage an online
advertising campaign.
We can set up an account and have ads appearing
on Google bringing you exposure from the largest
search engine in the world. With full control of
what you want to spend, Google AdWords allows you
the flexibility to advertise with the world's top
search engine (reaching over 80% all Internet users)
and their network of partners (AOL, Ask Jeeves,
Lycos, Netscape and many others).
- Cost-per-click (CPC) pricing
means you pay only when someone visits your web
site.
- Daily budgeting lets you set
how much you want to spend on the campaign.
- Targeted ads you create and
manage.
- Performance reports 24/7
online in your account.
- Advertising network of sites
and products for increased ad exposure.
- One or multiple ads targeted
with one or more keywords.
Google AdWords is the ideal marketing tool to
help your small or medium sized business prosper.
With the ability to choose where you want to run
ads, you can optimize the way you want to spend your
money. Google AdWords allows you the ability to view
reports on your ads anytime, 24 hours a day, making
it possible to easily monitor their performance.
Google Analytics (Free)
Google
Analytics can help you answer these important
questions: who uses your web site, when do they use
it, and what do they use it for? Their simple,
web-based administration interface is powerful
enough for the system administrator, and intuitive
enough for the marketing team. . This web
tracking software will help you monitor web tracking
for FREE.
Google Analytics helps you find out what keywords
attract your most desirable prospects, what
advertising copy pulled the most responses, and what
landing pages and content make the most money for
you.
- In-depth traffic reports and site
analysis
- Page views
- Unique Visitors
- Referrers
- Visitor Detail
- Search Engine Referrals
- Search Engine Keywords
Casey Designs will help you site up your website
to monitor web traffic. We will provide you
with the technical support to monitor your website. Once you establish your free
Google Analytic account, you can track the number
of web hits, and much, much more online via
customize reports.
Google Checkout (Premium Service)
Google
Checkout is a new service that makes online shopping
faster, safer and more convenient. Selling online?
Google Checkout can help you increase your profits
with "buy now" buttons.
Casey Designs will assist you in setting up your
website for e-commerce transaction using Google
Checkout. This is an affordable way to get
started with e-commerce.